Kids First! Mission 

The Coalition for Quality Children's Media is a national, nonprofit organization founded in 1991 whose mission is to teach children critical viewing skills and to increase the visibility and availability of quality children's media.

KIDS FIRST! evaluates, rates and endorses DVDs, CDs, TV shows and games using juries of adults and children from diverse backgrounds and offers a variety of means to showcase and enhance consumer awareness of approved products. 

 
 
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